FASHION NEWS — lux second chance

The iconic French brand, Goyard, has become a staple in the luxury handbag game. Purposefully understated, the recognizable Goyard tote is oftentimes the leading contender against the market favourite Louis Vuitton Neverfull. 

The proudly, privately owned company is notorious for being even more exclusive than its competitors. The brand’s limited number of boutiques helps Goyard bags and other goods retain their high value on the resale market.

It’s no longer a surprise, or a trend, or a niche for corporate fashion brands to get on board with sustainability efforts. Many would argue it’s gone into hyperdrive, and honestly, we love to see it! Of course, these efforts come after years and years of experts shouting from the rooftops that we can no longer avoid climate change. It's already having it’s devastating and tangible impacts on many parts of the world. 

Although this is grim news, there are real positive strides being taken by the fashion industry, as they are the second most polluting industry in the world after oil.

This spring, while loyal Chanel customers were still processing the recent price hikes on their favourite Chanel bags, they had another development coming their way; no more authenticity cards. What was once a staple for verified assurance that what you purchased was the real deal, is now no more. Of course, avid high-end fashionistas may be aware of this change, as they keep up on the latest news pertaining to the luxury market, but others may be caught off guard by its absence.

A powerhouse for consumer culture and the consumption of luxury goods, Asia has been playing a large role in continuing growth of the luxury fashion market. Just looking at China alone, as the world's second largest economy and home to 1.4 billion people, its purchasing power is strong. 

As we putter through January, it’s not too late to set your goals and resolutions for 2021! We’re talking in particular about fashion-related goals that are not only good for you and the environment, but also feasible enough that you can make them your All Year resolutions, as opposed to a New Year’s resolution.

Is investing in the cards for your future? Does that sound totally dry and really not something you’ve thought about in-depth? Once upon a time (when our parents were young adults and thinking about their first investments) you’d have to go into a bank, talk in great lengths to some generic-looking man and try and remember all the jargon words being tossed around like diversification, bonds, dividends, and volatility. Well, times have changed, in a big way! 

Love fashion? Great at scouting out a deal? Then maybe your type of smart investment lies in the resale luxury market. 

So clearly 2020 has been nothing like we anticipated. As an extension of that, our new wardrobe looks and choices have kind of been the same way. Have you been opting for CK sports bras over your favourite sultry lace bras? Are you finding new ways to incorporate athleisure wear into going out outfits? Has that tube of mascara you bought in March lasted you into the fall? It’s okay! That’s where we’re at too!

Let’s take the shame out of low-maintenance looks and let’s embrace this new normal for what it has to offer: functional and fashionable alternatives!