I fight for the belief that luxury shouldn’t just be reserved for the rich and famous, or those with privilege. It shouldn’t just be for those who live in “the city,” or who can travel to Paris, London, or New York on a shopping whim.
I fight for those who aspire to experience luxury, and I fight to give those people the luxury they love. To bring it to their doorsteps.
I fight to build an equal playing ground. Anyone who wants the world’s highest luxury brands should have them.
I am fashion-forward in some ways, and timeless in others. I am global and local at the same time. I don’t believe in boundaries – take your vision beyond what you currently see as possible.
I am discerning and all about value. I am uncompromising when it comes to quality, brand promises and personal style. But I don’t take myself too seriously.
I believe in giving back, caring for others, and caring for our environment (a.k.a. our planet) so as part of Lux Second Chance’s commitment to give back, we are a proud member of the Upside Foundation of Canada and Sick Kids Foundation.
Diana Nguyen | Founder/CEO