Why Shopping for Luxury Goods Online is Better than Ever!

by Tessa Hall September 03, 2018

Why Shopping for Luxury Goods Online is Better than Ever!

When you think of shopping for luxury goods, you’re probably thinking of beautiful storefronts with decadent window displays, rich interiors and courteous salespeople dressed even more elegantly than the products they sell, but that has all changed since the rise of online shopping. With the wide success of e-commerce and particularly luxury online ventures, consumers are buying luxury products online, at both discounted and undiscounted rates [1]. Companies may see the luxury online shopper as one who values the same product in store, but prefers the speed and convenience of online shopping [2]. These are key attributes that push more clients to shop online versus in store. At Lux Second Chance, we dive deeper into what makes online luxury shopping a more popular choice year after year.

Shopping for luxury goods isn’t just about buying a high end product. It’s about the experience that comes along with it, whether that be instore or online. Researchers and shoppers alike have discovered that online luxury shopping can offer the same, if not more, to the shopping experience as their offline counterparts. With attractive benefits such as incredible convenience, home deliveries, and the ability to compare your find before making the purchase, arguably online shopping can offer a more comprehensive and comfortable experience. Here is our list of how online shopping has enhanced the luxury shopping experience since the influx in popularity of online luxury retailers.

 

 

We are all well aware of how easy and convenient online shopping is, but particularly for the luxury industry, it offers accessibility to clients all over the world: wherever, whenever! Not every town has a Mink Mile, Rodeo Drive, Chanel flagship store, or Holt Renfrew. Now luxury shoppers don’t need to make a trip into the big city to do their shopping. Available 24/7, 365 days a year, online stores are ready to serve you whenever fits your busy schedule. Don’t have time to pick up your purchases? Home-delivery makes this simple and convenient! You don’t even need to get out of your pajamas! 

 

Even if we don’t admit it, we are all savvy shoppers looking for the best value and we do this by comparing our finds to other great finds on the internet! Comparing products and offers in a retail setting could take hours (or even days!) and countless trips to different stores. Online shopping changes that by allowing shoppers to navigate other online retailers to make sure they are confident with their prospective purchases before they buy, all from the comfort of your home!

 

To add to our previous point, window shopping (or screen shopping?) has never been easier! Admit it, we’ve all gotten bored at work, at home, at the gym, and we find ourselves scrolling aimlessly through pages of beautiful products. With new arrivals coming in every week, Lux Second Chance can provide you with hours of “screen shopping” with our thousands of luxury items to satisfy any lapse of boredom whenever you need it!

 

Find something for everyone and anyone online! Regardless of your budget, what you consider luxury, or who you are shopping for, you can find almost anything at a range of price points available to you at your fingertips [3]. The perk of shopping online is that whatever you are looking for at whatever the price, these amazing finds are also easy to find since online retailers provide simple links or specific collections designed to fit a variety of needs for each shopper. Looking for a steal? Or looking for something brand new with tags at a great rate? We suggest our Under $500 collection or New With Tags collection!

 

We’ve all been there: you’re shopping at a posh retailer and you can feel the eyes of the salesperson on you, eager to make a sale to boost their commission. You may feel pressured into making a purchase that you’re just not quite sure about, or worse, you feel like the salesperson is already judging whether or not you can “afford” the purchase or just wasting their time. This issue is completely obsolete in the age of digital shopping. There’s no one hovering around you and you don’t feel obligated to buy if you don’t want to! This takes the pressure off of the shopper and actually increases the satisfaction of the shopping experience altogether!

 

Those “traditional” shoppers who appreciate the level of attentiveness a salesperson offers in a physical store setting may be hesitant about shopping online because they believe the expected level of customer service just isn’t there. Well, they couldn’t be more wrong! Many online retailers offer accessible tools to contact a sales representative online during their shopping experience.

Have questions? Need more information about a product? We at Lux Second Chance are dedicated to providing online support to all our customers through our live online messaging system that allows us to provide answers and solutions to all your shopping inquiries. Want more general information before you buy? Check out our FAQ page to know more about the standards and practices of our exceptional customer service!

 

Think we have it good now? Research suggests online luxury sales are going to triple as a proportion of the total global luxury market sales by 2025, reaching USD $91 billion. As it is already, at least 40% of all luxury purchases are in some way influenced by consumers’ online experience [4]. Although luxury brands face the problem of needing to identify new ways to engage with prospective clients online, this will only result in finding more opportunities for innovative and creative online shopping experiences! To add to that, researchers have noted that online sales have so far not been able to drive the same level of upsell opportunities as their offline counterparts [4]. This means we can expect an added level of hidden persuasion to add to our purchases or incentive to come back for more! Is that a pro or a con? Well, I guess that’s up to the shopper to decide!

 

Sources:

 1. Linda Dauriz, Nathalie Remy, and Nicola Sandri, “Luxury shopping in the digital age,” McKinsey & Company, May 2014. https://www.mckinsey.com/industries/retail/our-insights/luxury-shopping-in-the-digital-age

 2. NJ Goldston, “What You Need to Know About Luxury Consumer Trends for 2018,” Forbes, December 29, 2017. https://www.forbes.com/sites/njgoldston/2017/12/29/what-you-need-to-know-about-luxury-consumer-trends-for-2018/#51ced21021eb

3. “Why Shop Luxury Online?”, The Savvy Shopper (blog), ebates.ca, accessed August 19, 2018. https://www.ebates.ca/blog/shop-luxury-online/

4. Samantha Woodworth, “The Future of Online Luxury Retail,” Luxe Digital, February 7, 2018. https://luxe.digital/digital-luxury-reports/future-online-luxury-retail/



Tessa Hall
Tessa Hall

Author



Leave a comment

Comments will be approved before showing up.


Also in FASHION NEWS

All Year Resolutions You Can Actually Get on Board With!
All Year Resolutions You Can Actually Get on Board With!

by Tessa Hall January 22, 2021

As we putter through January, it’s not too late to set your goals and resolutions for 2021! We’re talking in particular about fashion-related goals that are not only good for you and the environment, but also feasible enough that you can make them your All Year resolutions, as opposed to a New Year’s resolution.

Society as a whole, consumes fashion at an astonishing rate; similar to the way we consume food, media, and entertainment. This is why it is more important than ever to be intentional with your purchasing habits and your relationship with your wardrobe. Here are our top eight ways to get you there!

Continue Reading

Why Buying Secondhand Luxury Products is a Smart Investment
Why Buying Secondhand Luxury Products is a Smart Investment

by Tessa Hall January 06, 2021

Is investing in the cards for your future? Does that sound totally dry and really not something you’ve thought about in-depth? Once upon a time (when our parents were young adults and thinking about their first investments) you’d have to go into a bank, talk in great lengths to some generic-looking man and try and remember all the jargon words being tossed around like diversification, bonds, dividends, and volatility. Well, times have changed, in a big way! 

Love fashion? Great at scouting out a deal? Then maybe your type of smart investment lies in the resale luxury market. 

Continue Reading

Status symbol: Princess Diana and her handbags
Status symbol: Princess Diana and her handbags

by Darina Granik December 17, 2020

One of the people who has an enduring influence on fashion, handbags in particular, even decades after her death is Princess Diana. Her sense of style has always inspired designers and artists; she used fashion as her armour and weapon and still today her style is appealing to a new generation of fashionistas who learn about Lady Di through their icons like Rihanna, Hailey Bieber, Off-White’s designer Virgil Abloh, Instagram and the latest season of a TV-show  “The Crown”.

Continue Reading

For more details see our Private Policy or Contact Us.